Production of purposeful video content for the success of your business
VIDEOS MADE TO
Production of purposeful video content for the success of your business
THE MOST EFFECTIVE COMMUNICATION TOOL
It is already a banal saying that a picture is worth a thousand words, but experiments have shown (not by British scientists) that in the case of a video, the viewer understands 95% of the information that is intended to be conveyed. This is an incomparably better result compared to any other format.
This is no accident, the moving images affect several of our senses simultaneously, hence we can evoke as many emotions as possible.
As our decisions are also based on emotions, so whether it's about brand building or specific sales - films, videos, animations can convey your message the most accurately to your target audience. Thanks to this, video has become such an effective communication tool on online channels and social media.
CONSCIOUS AND SENSITIVE FILMMAKING
We come across an unbelievable amount of videos every day - the number of daily video views is already 8 billion (!) worldwide.
But what makes one or the other work? Or what makes one work better than the other? Is it enough to make any kind of video on the subject? Or if it's more creative, dynamic and trendy in terms of visuality, will it surely reach its goal?
The success of a video is made up of an extremely large number of unknown factors. No matter how good it is, if there is no proper campaign behind, it will only end up as a post with a few hundred likes.
Film or video production is a very deep profession. The viewer is affected by an average of 25 images every second. In addition to the content and colors of the image, they are also stimulated by music, sound effects, spoken or written text. Success will most likely occur if we build and feed this set of stimuli while constantly keeping the target group in mind, and where art is not prioritized, but applied to reach the goad.
We believe that we can make a difference in this goal-oriented, conscious filmmaking that affects the emotions of the viewers.
A RETURNING INVESTMENT
More than 70% of decisions behind retail and internet purchases are made online. Videos can facilitate or even transfer these decisions.
Companies that combine appropriate, regular motion picture content with proper communication channels can gain a serious competitive advantage in their market. Therefore, communicating adequate and systematic video content is not only critical for future success, but also pays off much faster than any other ad format.
The yield of positively rated videos that help building brands or facilitate sales are priceless: if they are well thought out, tailored to the target group and made with supporting art tools, they will return the investment many times over.